You own the outcome, not the ticket.
You get a client and a number to move, not a task queue somebody else designed. How you get there is yours to decide.
The Madhouse
This isn’t a marketing agency. It’s a madhouse with a growth obsession.
Fourteen people, five weapons, zero patience for average. Here’s what it’s actually like inside the room where your campaigns get built.
What “the Madhouse” actually means
We didn’t pick the name to sound quirky. We picked it because it’s accurate.
No cubicles. No corporate jargon. No layers of approval theatre between an idea and a client seeing it live. Just creators, data alchemists and platform whisperers who live by one rule: if it doesn’t move the revenue needle, we torch it — the deck, the darling headline, the campaign we personally loved. Doesn’t matter. Numbers outrank egos here, including ours.
That’s not a poster on a wall. It’s the only way fourteen people can credibly promise to run all five weapons — AEO, GEO, performance marketing, brand alchemy and PR — for every client, without any one of them becoming a watered-down afterthought.
How the work actually gets divided
Three things are true about how we operate, and they’re the reason people stay:
You work on AI-native problems, not recycled ones.
Answer Engine Optimization, Generative Engine Optimization, generative preference engineering — the playbooks for this are being written right now, inside client work, not copied from a course that was current in 2019.
You learn more than your one lane.
Everyone here specialises — but nobody works in a silo cut off from the other four weapons. A GEO specialist understands why PR feeds an AI’s training data. A performance marketer knows why a vanilla brand burns ad spend faster than a distinctive one.
Small enough that your work is visible the week you ship it
Fourteen people. Not four hundred. That’s a deliberate ceiling, not a stage we’re passing through on the way to something bigger.
It means a direct line to the people actually deciding strategy — not an account-manager relay. It means the people currently running the Madhouse day to day are the same whose names are on Know Our Experts.
It’s a small enough team that nobody’s growth strategy gets built by someone who has never met them.
Where this is headed
We’re not hiring for headcount. We’re hiring for the next weapon, the next specialism, the next person who’d rather move a number than fill a slide. If that’s the kind of room you want to work in, see what we’re building and where you’d fit.
And if you’re a business owner reading this instead of a candidate: this is who’s actually going to be on your account. Not a rotating cast. See our plans or start a conversation.